Joico Blonde Life Brightening Shampoo 1000ml 23978 This purple shampoo neutralizes brass

This purple shampoo neutralizes brass and unwanted warm tones while conditioning and protecting hair from breakage

Enhance pigments or neutralize unwanted tones

With a rapid heat recovery for quick styling

one of the available scents

Transforms the everyday goddess into an alluring Nubian Temptress with wild shouldering beauty

Joico Blonde Life Brightening Shampoo 1000ml 23978 This purple shampoo neutralizes brassJoico Blonde Life Brightening Shampoo 1000ml is a sulfate free shampoo that gently cleanses highlighted hair, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate free shampoos simply can't muster. This extraordinary shampoo is perfect for any bleached, double processed, or high lifted blonde hair, providing a satisfying experience that lifts away dirt and oil, leaving soft, damp, clean as a whistle